I am a fashion stylist based between Madrid and Milan, working across Spain, Italy and Paris with brands, agencies and creative teams.
I specialize in styling for advertising campaigns, editorials and e-commerce, managing shoots end-to-end from pre-production to final execution. My work includes model casting, fittings, look development and on-set styling direction.
I lead styling teams and collaborate closely with creative directors and cross-functional teams to ensure a strong, consistent and commercially relevant visual outcome.
My approach combines an editorial eye with strategic brand awareness, supporting both large-scale campaigns and fast-paced e-commerce environments.
I support brands in defining, building and elevating their visual identity within the premium and luxury segment.
I lead brand image strategy, ensuring that editorial, advertising and e-commerce projects reflect a consistent and strong visual narrative.
My work includes creative direction, concept development, rebranding and positioning, collaborating closely with design, product, marketing, visual merchandising and buying teams, as well as creative directors and senior stakeholders.
I analyze global trends, consumer behavior and cultural shifts to anticipate key directions in fashion.
I develop strategic moodboards, trend reports and creative briefs that support brands and creative teams in making informed decisions.
I translate macro and micro trends into relevant and commercially effective visual narratives, adapted to different markets and audiences.